Os quatro modelos de «intra-empreendedorismo»
O MELHOR DE
MIT Sloan Management Review
Os quatro modelos de "intra-empreendedorismo"
Robert C. Wolcott* e Michael J. Lippitz
TITLE: The four models of corporate entrepreneurship
ABSTRACT: How can established organizations build successful new businesses on
an ongoing basis? In their study of nearly 30 corporations as diverse as
Google, DuPont and Cargill, the authors identified two dimensions under the
direct control of management that consistently differentiated how companies
approach corporate entrepreneurship. The first is organizational ownership; the
second is resource authority. Together the two dimensions generate a matrix
with four basic models of corporate entrepreneurship: the opportunistic, the
enabler, the advocate and the producer. Each of the four models has a different
objective, function and set of challenges. Which ever model is chosen, the
crucial thing to remember is that corporate entrepreneurship needs to be
nurtured and managed as a strategic, deliberate act.
Key words:Corporate Entrepreneurship, Strategy, Matrix
Texto apenas disponível na versão impressa.
Full text only available in printed version.
* Robert C. Wolcott é professor associado de inovação e empreendedorismo e
Michael J. Lippitz é investigador, ambos no Center for Research in Technology
and Innovation na Kellogg School of Management, na Universidade Northwestern,
em Evanston, Illinois, Estados Unidos. Wolcott é também co-fundador da
consultora da estratégia Clareo PartnersLLC. Pode contactar os autores pelo e-
mail: smrfeedback@mit.edu.
Robert C. Wolcott is a fellow and adjunct assistant professor of innovation and
entrepreneurship and Michael J. Lippitz is a research fellow with the Center
for Research in Technology and Innovation at the Kellogg School of Management,
Northwestern University, in Evanston, Illinois. Wolcott is also a cofounder of
the strategic consultancy ClareoPartners LLC. Contact the authors through:
smrfeedback@mit.edu.
Traduzido e adaptado de "The Four Models of Corporate
Entrepreneurship", de Robert C. Wolcott e www.groupadventus.com Michael
J. Lippitz, MIT Sloan Management Review (Outono 2007, vol. 49, n.º 1, pp. 81-
84), com autorização do editor. Tradução e adaptação por Grupo Adventus ().
Translated and adapted from "The Four Models of Corporate
Entrepreneurship", of Robert C. Wolcott, MIT Sloan Management Review
(Fall 2007, vol. 49, no. 1, pp. 75-82), authorizedby the editor. Translation by
www.groupadventus.com.
Copyright © by Massachusetts Institute of Technology. All rights reserved.
Distributed by Tribune Media Services International.
